It began with a series of thought provoking topics; eliminating noise; driving faster data; successful data science by becoming boring. Eliminating Noise and AI for Compliance Amber Case of the MIT Media Lab talked about the noise, and the abundance of alerts that surround all of us. In our hotels.... High frequency content can boost salt and sweet flavors on airplanes (which is good) and on road trips (which gets you to eat more snacks). Her principles for sound design in products include: (i) Use better hardware that have better frequency ranges, (ii) Embed more information into sound (iii) Remove mechanical noises (example: Blendtec blenders) (iv) a lower level sound conveying information like Star Wars' R2D2 (v) allow us to convert sound to other modalities when required. Dinesh Nirmal of IBM starts with the question, "What is this guy smoking"?